This week on the podcast, Joy sits down with Kristi Soomer, the founder and CEO of Encircled, a Canadian brand known for its versatile and sustainable clothing designed to simplify wardrobes for women. Kristi’s love for travel and her aversion to checking bags led her to create her first dress right on her condo floor in 2012. Since then, Encircled has blossomed into a successful seven-figure business and was recognized as a certified B-corp in 2018. Kristi is committed to upholding high ethical standards across her company, from choosing environmentally friendly fabrics to ensuring fair wages and positive working conditions for all her employees.
In this episode, Kristi shares insights into her path to developing comfortable and ethical clothing, her experiences as an entrepreneur, and the contrast between fast fashion and slow fashion. She provides valuable tips on identifying sustainable fabrics when shopping and which materials to avoid. After listening, you’ll feel empowered to start questioning the origins of your clothes and make informed choices for both your well-being and the planet’s health.
If you’ve been eager to learn more about the fashion industry and how it impacts your health and the environment, this episode is a must-listen! So, grab your favorite cup of tea, settle down with your notebook, and get ready to be inspired to start building a more sustainable wardrobe.
Episode Highlights:
Resources:
– Encircled Website
– Get 15% off your order with code JOYOUS15 until Nov. 30th, 2022
– Sign up for the Encircled Newsletter
– Kristi on Instagram
– Encircled on Instagram
– Kristi on TikTok
– Encircled on TikTok
– Kristi on Twitter
– Encircled on Twitter
– Kristi on Facebook
– Encircled on Facebook
– Brave and Boss Podcast
– True Cost Documentary
– River Blue Movie
– OEKO-TEX 100 Certification
– GOTS Certification
– BlueSign Certification
– BCI Cotton
